History
Visions
Based on our distinguished strengths of vulcanized products, Tuan Viet determines to become the leading manufacturing group in the segment of footwear and fashion accessories by 2030 – Not only meeting the highest productivity and quality but also enhancing the quality of work environment and advanced workforce.
Missions
Striving to do all the business activities following our motto “Little things we care” – Which means every aspect is to fulfilled by our mindful meticulous to achieve the most refined result possible:
- Produce every vulcanized-rubber product with heightened aesthetic, quality and functionality – based on our continuous research and development efforts.
- Pursue customer satisfaction by exceeding expectations with our different solutions of waste-free produced quantity, unsurpassed quality & on-time delivery.
- Respect the hard work and carefulness of each employee to build a passionate and innovative workforce.
- Contribute to societal development by creating an enriched and friendly work environment through initiatives of the forward-thinking leaders.
- Protect the global environment through the smallest actions by not only using effectively but also opting to natural resources and renewable energies.
Brand Identity
The original logo version had been used since the establishment to the end of 2018. However, due to working mainly with corporate clients and the not-yet-strong need of an identity, the previous identity was neither built completely nor achieved its full potential.
Moving to 2018, with our next expansion plans and future breakthroughs, Tuan Viet is aware of the importance of branding not only in affirming our international position but also helping strengthen the corporate culture. Therefore, we proceeded to change our brand identity with a newer and meaningful image.
The new logo version is the visual combination of TV monogram and is inspired from two typical images of the corporate: Tuan Viet people marching together & spiral flow of rubber fluid; thereby conveying the message of “The people of Tuan Viet together hand in hand marching forwards”.
Based on 5 keywords of brand personality – Caring, Open, Connecting, Warm, and Mindful of Others – our current identity is designed from 4 colors.
VIBRANT GREEN:
Represents the growth of nurturing people in the environment at Tuan Viet.
CLASSIC BLUE:
Speaks the language of the worker community, core people in the factory.
SAP GREEN:
Stands for the connection between all people and elements inside Tuan Viet.
ARTISAN’S GOLD:
Honors the warm and caring attitude putting in the works by hands.
Little things we care
“Little things we care” is our motivational catchphrase at work, which means every detail in a shoe contributes to the user’s enjoyable experience and therefore, requires special care. Such dainty attention is the testimony to our professionalism and high quality as well as our reputable brand.
Taking pride in our products, we bear in mind that our missions are only fulfilled by considering this message “Little things we care” as our business philosophy. Putting the care into every aspect: organization, people, society, environment, etc. to bring forth the meticulousness, refinedness and sustainability – is the mind of each Tuan Viet person.
